Set in Port Penhryn with spectacular views and serenity, is this modern and very beautiful Advanced skin care salon. Caroline was so supportive of my Women in Business project and was excited to be part of it.


Caroline met me with the biggest smile and welcomed me into her gorgeous workspace. My eyes instantly drawn to the William Morris wallpaper I knew I was going to love Caroline.


Caroline has worked within the beauty industry for over 16 years, yet her passion for what she does is at its strongest. I kept forgetting to take pictures as I was so captivated by her extensive knowledge and pure desire to educate everyone on how to protect and enhance our skin without intrusive procedures. I was being educated by the minute and I love that she encourages and teaches her 2 daughters the importance of healthy diets and skincare regime from such a young age. I wanted to just stay all day and watch her work.


Caroline uses world renown brands including :

Environ - pharmaceutical grade home care products and in Salon Treatments,

Advanced Nutrition Programme - Skin Specific Supplements,

Jane Iredale - Skin Care Make Up,

SkinPen - Micro Needling and Dermalux, multi award winning LED therapy.


The beautiful salon ensures that you get a very personal 1:1 experience. Caroline creates a programme suited to your own skin .


Every time I asked a question Caroline would light up, explaining in great detail even showing me books with the science behind our skin.


Caroline was so perfect to showcase during this project as not only is she a mum/women in business. She is someone who is empowering others daily through educating and support.


Thankyou Caroline, it was so great meeting you.


Kim Xx


Website : www.advancedskincarebycarolinephifer.gettimely.com













Location : Caroline Phifer Advanced Skincare, Port Penhryn Bangor

Photographer :@Simcowithax-photography

#womeninbusiness #northwalesbusiness #supportwomen #localbusinesses #supportlocal #yourbusinessstory #skincare

Martha Loves Ltd is based on the Llyn Peninsula and creates bold, funky and unique handmade children's underwear.

I was met by the most cheerful duo, who instantly made me smile. The bond between these two creative and hardworking ladies was inspiring.


Their days are filled with humour , singing and dancing . Rachael has always had a love for sewing and making handmade pieces for her children. However she admitted that without Alex's support and encouragement she does not feel she would have made the decision to become self employed. But as a pair the Martha Loves brand was born.


The name Martha Loves is inspired by Rachael's youngest child Martha. Who is a huge part of the business and the office was filled with lovely artwork created by Martha herself.


What stood out to me the most was Rachael and Alex's passion, they dedicate every moment to their business and they truly love what they do. They are part of every process of the business from the website creation, photographing their stock, standing at festivals , designing and making the clothing. Every piece is made with such gorgeously sourced fabrics with such detail and care.


When I left the office I felt I had known these ladies for years and that true friends were made. Their positive and uplifting personalities are completely infectious. I feel so honoured to have had the pleasure to see behind the scenes of Martha Loves.


Thankyou Rachael and Alex Xx


www.martha-loves.co.uk











Photographer ; SimcowithaxPhotography

Location ; Martha Loves, Llyn Peninsula




Before the world changed I was at the beginning of a super exciting personal project.

I want to showcase some of the incredible mumpreneurs & women in business in North Wales.


My inspiration came from my little muse Amelie. As some may know my daughter is 5 and completely obsessed with science and space. She has always stated that she will be an Astronaut one day and take me in her rocket to the moon. Observing this passion and drive in her really does fill my heart.




However a while back she came home from school extremely sad, for days she was not herself very subdued and just sad. I would ask regularly what was wrong and she would respond " nothing mummy, i'm fine".


Then I found her sat on her bed in her space themed bedroom just staring at her wall, I went in and asked again if she was OK. This is when she told me what was playing on her mind. Some of the children in her class had said to her that she couldn't like space or science as she was a girl. Only boys could do that.


Hearing this ,broke my heart and how much it had affected her. So I dedicated the forthcoming days to showing her videos on how incredible women are and the amazing things we can do. Our new home moto became "Girls can do anything!! "


Then I looked at myself as her role model, when I was younger I always wanted to be a teacher and I accomplished that, then I wanted to be in the arts and be creative and I did that. But I was now finding myself after 5 years of self employment becoming quite isolated and working alone all the time. Amelie thought I only captured images of babies which is true but I wanted to show her that its good to push yourself out of your comfort zone and show the amazing women in North Wales and the jobs they do everyday .





So this is where the idea came from. Capture women in their workplaces/offices/studios. Discuss how they started, what inspired them to do it and most of all show my daughter that Women can do anything !!!


I started the project in February and visited 3 wonderful businesses before this terrible pandemic broke out. I cannot express how wonderful the experience was for me, I spend most days sat at my phone or computer editing unless on a shoot. So visiting these businesses and discussing the similar issues we all face in self employment. Whilst being truly inspired by their talent and story behind their businesses. Was definitely what I needed personally and professionally .


I will start to showcase the 3 wonderful businesses over the next few weeks. There are more shoots in place for when its safe to do so and I have decided to keep the project running till next year.


This project has brought so much joy, and I really cannot wait to continue.


If you are a business or know anyone else who may want to take part, do get in touch.

Self employment is so tough & even harder if women do not support one another. My ethos has always been to be kind to others. So what better way than to support others and maybe make some new friends on the way.


But to my daughter , this is for you my darling. Mummy always has done what she does to ensure she can be the best role model for you.


All these wonderful women may have once thought they cannot do it or told they cant. But guess what ?


Girls can do anything !!!!


Do hope your all keeping safe and well , love to everyone .


Kim Xx




Kim SImcox @Simcowithax Photography is located in North Wales, covering Anglesey, Gwynedd, Conwy, Denbighshire . Other areas happy to cover: Staffordshire & Cheshire. Specialising in Newborn & Family lifestyle photography. Capturing real moments as they unfold. Maternity Shoots- Newborn Shoots - Event Photography -Commercial Photography - Family & Children Photography. 

©2018 Simcowithax Photography